메모장

-------------------------------------------------------------------------------------# [Vocabulary]

Part I - Choose five of the words/phrases and create new sentences.

1. infringe

→ North Korea is infamous for infringing on human rights.

2. play (a game of) cat and mouse

→ Cybersecurity is a cat-and-mouse game as hackers continually attempt to outsmart system administrators.

3. jockey

→ He was jockeying for support from people in hopes of securing a better position within the party.

4. workaround

→ The workaround was clever, but we need to find a permanent solution because it's only a temporary remedy.

5. poach

→ I discovered that Masimo, a publicly traded company headquartered in Irvine, California, was deeply concerned when Apple hired two of their executives and key engineers, as they felt Apple's actions amounted to 'poaching'.

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# [Discussion]

Part II Questions - Please write down the answers in the answer box below.

1. What is the current status of the import ban on Apple's smartwatches, and what prompted the halt?

→ Apple and Masimo are engaged in a patent infringement dispute.

2. How did Apple respond to the initial ban on certain versions of its smartwatches by the U.S. International Trade Commission?

→ Initially, Apple removed some of their products from store shelves.

3. What strategic move did Apple reportedly make in response to the patent loss, according to Philip Elmer-DeWitt?

→ Apple managed to turn a patent loss into a marketing opportunity, creating a sense of a false shortage so that people would rush out and get those things before they were off the market.

4. In your opinion, do you think Apple's decision to pull certain watch models before filing an emergency request to the appeals court was a strategic marketing move or a response to legal concerns? Justify your viewpoint.

→ I think that Apple was concerned about legal issues. Once they found that they could win the lawsuit, Apple filed an emergency request to the appeals.

5. From a business ethics perspective, what implications arise from the hiring of former Masimo employees by Apple and the subsequent patent dispute? How should such conflicts be resolved to ensure fair competition in the industry?

→ Although it may seem harsh, I believe a law that prohibits employees in a certain industry from working in the same field for two years would be beneficial.

Don't get ahead of yourself.

After examining your eyes, I've come to the conclusion that you have presbyopia.

It's a completely normal age-related condition.

1 The Global Popularity of Kimchi: Let’s Make It Ourselves (2022.2.28)

1. see something through a different lens

view something from a different perspective

- Once I started to see lives through a different lens, I could reach to the better me.

2. dial up the flavor

improve the taste; make it more flavorful

- You can dial up the flavor by adding more of the ingredients you like.

* dial something up

to make something more forceful or extreme

- Countries all over the world has been trying to stop Russia who invaded Ukraine by dialing up the financial pressure.

3. Less is more.

Used to express the view that a minimalist approach to artistic or aesthetic matters is more effective.

- More features don't always come with the better results. Remember that less is more.

4. First we need to...

- First we need to check where we're now standing now.

2 Eco-friendly travel: Why do it? (2022.3.1)

1. crunch the numbers

calculate; process numbers to examine and analyze numbers, especially to determine exactly how much money is available, needed, etc

- I gave up to buy an apartment in the center of Seoul after crunching the numbers.

- When we sat down to crunch the numbers we realized that we couldn't afford a new car.

2. make a difference

make an impact; have a sizable affect

- What should I do to make a difference on my boring life?

- Would it make a difference if I work out everyday?

- A small act of kindness can make a big difference in someone's day.

3. vote with one's wallet

to show you like something by choosing to buy it

- There's a TV series to visit and admire the restaurant owners for their good deeds by voting with their wallet.

- I'm going to vote with my wallet and find destinations with high-eco friendly ratings.

4. I never thought,...

- I never thought I'd be a single even at this age.

3 Visiting an amusement park: Let’s get there early (2022.3.2)

1. make the most of something

get the most benefit you can

- If we want to make the most of the day, we should leave soon.

2. have a blast

have a lot of fun

- I had a blast at the amusement park with my girlfriend yesterday.

3. push oneself

doing something uncomfortable and getting out of one's comfort zone; try to challenge oneself to achieve something

- It's time to push myself.

- If you push yourself too much, you could get burnt out.

4. Now that you're,...

- Now that you're married, you should think about starting a family.

4 Electric stove vs. Gas stove: It’s time for an upgrade (2022.3.3)

1. in the market for something

looking to buy something

- I heard you're in the market for a new stove.

- My sister has been in the market for a smartwatch.

- I'm in the market for a new smartphone.

2. have a reservation about something

If you have reservations about something, you are not sure that it is entirely good or right.

- I have a reservation about an electric stove.

- He has a reservation about studying English because he never uses it at work.

3. trade-off

exchange something of value, especially as part of a compromise

- Every decision is a trade-off.

4. For one thing,...

One reason is...; used to introduce one of two or more possible reasons for something, the remainder of which may or may not be stated.

- This laptop isn't a perfect choice for you. For one thing, it's too heavy.

- Celluloid film wasn't perfect – for one thing, it was flammable.

5 Working as a social media manager: My new job title (2022.3.4)

1. live under a rock

lack basic knowledge of current events or popular culture; so separated from mainstream culture; It is used to describe a person who doesn't know something any “normal” human being is supposed to know, usually in relation to some recent events

- Have you been living under a rock?

2. keep up with someone or something

continue a course of action

- Sorry, I don't really keep up with the trends.

- I always strive to keep up with the latest technologies.

3. keep something or someone in mind

remember something

- Keep in mind that this is my dream job; so you're going to hear it a lot.

- It's a quarter to ten. Keep in mind that the meeting is starting at 10'o clock.

4. Did you hear that ~

- Did you hear that Ryan is quitting?

* socials : Socials is just another word for social medias eg: instagram, facebook, snapchat; 인스타그램, 페이스북, 링크드인 등 모든 소셜 미디어 서비스를 통틀어서 말할 때 쓰는 slang

6 Habit stacking for a better you (2022.3.5)

1. string something together

add items to one another to form a series or coherent whole; to connect things together; to create (something) by putting different things together

- Habit stacking is a way of making habits by stringing together new habits on the things you already do.

2. jot something down

write something down often very quickly

- Jot down things you do everyday.

- Do you have a pen to jot down my phone number?

3. jump into something

begin something quickly without much thoughts or plans; start something often enthusiastically and sometimes without enough thoughts

- Don't jump into new trends. You should first see where the wind is coming from.

- Hey, just jump into it and have some fun.

4. Do you feel like...?

1) 생각해 봤어?

2) ~을 원해?

- Do you feel like you should get promoted? (=Did you have the thoughts that you deserve a promotion?)

- Do you feel like eating Korean food tonight? (오늘 저녁으로 한식 먹고 싶어?)

7 Worst Coffee Cups for the Planet (2022.3.12)

1. take something out of the equation

remove something from consideration

- If you take the shipping cost out of the equation, then I would buy this.

2. let someone know

tell someone (너무 직접적인 표현)

- If I could be of any help, let me know.

3. at all cost

Regardless of the expense or effort involved, by any means.

- We need to win this game at all cost!

4. The best option

- The best option is to live your own life.

8 Working as a Social Media Manager: Part 2 (2022.3.11)

1. meteoric rise

very drastic, rapid increase; If you use meteoric when you are describing someone's career, you mean that they achieved success very quickly.

- There's been a meteoric rise in the use of social media by all companies.

- Her meteoric rise ended up ruining his career.

2. take someone or something on

accept a risk; accept a job

- If I were you, I wouldn't take on the offer.

- I'm talking to other small companies about taking them on as a client.

3. in addition to

besides, on top of; 게다가

- He is well-known for expertises in information technologies in addition to languages.

- I create a narrative about the company in addition to the actual content for only social.

4. Exactly,...

- Exactly! That's what I wanted to say!

9 Visiting an Amusement Park: Let’s Stick Together! (2022.3.9)

1. stick(stay) together

to remain in a group

- We don't really need to stick together.

2. be in full swing

If an event or process is in full swing, it has reached its highest level of activity.

- You guys should get in line before things are in full swing here.

3. cut in line

getting in front of someone who has been waiting in the line patiently

- Don't let me find out you two try to cut in line.

- Why do old people cut in line in the subway? Am I prejudiced?

4. Otherwise,... (그렇지 않으면)

- I need to turn in my application today; otherwise I'll miss the deadline.

10 Trying to Get a Refund for a Travel Booking: Stuck in Limbo (2022.2.15)

1. get in touch with someone

to contact someone

• We haven't gotten in touch with each other for more than two decades.

2. foot the bill

to pay the bill

• Who is going to foot the bill for the accommodation?

3. stuck in limbo

in an uncertain or undecided state or condition

* limbo : an uncertain period of awaiting a decision or resolution;

• The relationship between Grace and I is stuck in limbo. What should I do?

4. That's what I...

• That's what I was going to tell you.